ANUGA in Cologne, Germany is one of the largest and most relevant International Trade fairs for processed food and beverages (largest in EU). It attracts more than 7,400 exhibitors exporters and 160.000 of visitors leading food importers, trade agents, buyers from EU and in the world.
REG worked with USAID projects and other stakeholders/chambers on profiling of 59 companies fruit and vegetables processors, cold store operators, juices, honey and nuts producers/processors that are exhibitors at National country pavilions:
(21) Serbia, (16) Macedonia, (8) Kosovo, (6) Bosnia and Herzegovina and (8) Moldova. Together with a Dutch marketing/consulting company REG developed a campaign and reached out to more than 200 relevant importers, distributors and retailers from Germany and other EU markets of which more than 30 confirmed interest and scheduled meetings with REG companies. From 7-11 October 2017 REG is facilitating exhibiting REG companies to identify interest from potential buyers, adequately present their product offers at prearranged B2B meetings and optimize opportunities for new export deals. Anuga 2017 will also serve for companies to analyze the competition and understanding new trends and market requirements.