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2nd Training on “Building Go-To-Market Plan”


USAID/REG BREDI Program & AITA organized on 17-18 July the 2nd training on “Building go-to-market plan”, in the frame of the Export Marketing program that aims to help the Albanian companies to do more business with European customers.

Trainers were Mr. Laszlo Klucs, Senior Consultant, Software Services & Outsourcing and Mrs. Eldisa Zhebo, as co-trainer.

Some of the themes discussed during the training were:

  • Strategy development
  • Selling IT services
  • Selected intercultural issues in IT
  • Pricing strategies
  • The sales funnel
  • Key features of successful offshore IT service providers
  • Individual work and consultation
  • Offline promotion