Today in Tirana REG in cooperation with the local partner CBS held Module II training under B-REDI Competitiveness Acceleration Program Activity for Agriculture and Food Processing
Module II continued with 10 selected export oriented companies. They got trained in defining Unique Selling Proposition, Pricing and Distribution Strategy, Proposal development and product delivery. Training also provided detailed guidance in preparation for fairs and trade missions, Developing Positioning and Branding. Companies presented the draft Strategic Export Marketing Plans (SEMP) developed under the project mentorship. Key lecturers gave comments and suggestions and facilitated group discussion on the marketing mix they need to use on selected target markets in order to optimize their resources and improve competitiveness.
The Competitiveness Acceleration Program targets primarily SECOND TIER (3-10 years old) and relatively inexperienced AG SMEs in accessing international markets with some participation of well-established companies that have export growth potential. It will offer a long term assistance (6 months) composed of 2 training Modules paralleled with “one-on-one” tailored technical assistance to selected 10 + 10 companies.The Competitiveness Acceleration Program will result in each company developing its own Strategic Export Marketing Plan, improving internal capacity for analyzing and approaching markets and increase readiness for establishing linkages with regional and international buyers, particularly in EU.