Western Balkans Agricultural Assessment, April 2014 Survey to assess and prioritize technical needs in leading Ag sub-sectors and identify new export opportunities.

Western Balkans Agricultural Assessment, April 2014

Survey to assess and prioritize technical needs in leading Ag sub-sectors and identify new export opportunities.

Strengthening Value Chains: Agribusiness / Food Processing

REG is working to increase capacity of AG service providers to: understand market requirements and create new market linkages particularly with EU customers such as supermarket chains moving into the region; improve competitiveness of regional AG value chains and capacity to export to key markets; and to increase capacity of AG service providers to meet international food safety, product handling, and other key standards.

To achieve that end, REG is carrying out two types of interventions: those specific to products/product groups, and more generic services suitable to multiple product groups (useful because of the diversity of products in the region).

Product specific interventions include marketing/quality. Interventions across different products include partnerships to bring quality service training into the region – export marketing, postharvest, pest management, value adding, etc. Through these processes, REG seeks to build partnerships and embed services within the country or region.

In terms of services to assist multiple product groups, REG assists companies to increase their sales and exports through targeting markets, through specialized activities, such as buyers/trade missions, and by helping agricultural entities unlock access to EU funding. 

Current Work: As their initial agricultural task, REG designed, administered and analyzed a survey to identify and prioritize technical needs in leading agriculture/agribusiness sub sectors to develop new export opportunities by giving better understanding of export trade circumstances and key constraints, in standards and certifications, that impedes fresh and processed fruit and vegetable (F&V) producers and exporters in the region. REG is also working to provide linkages between producers and regional supermarket chains through meetings and B2B (see MCC event in Serbia), and organizing a study tour of cherry and apple producers to Italy.

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