This year will be the third year in a row that the Western Balkan region has been promoted, as a regional destination, at ITB in the Adventure Hall, right besides the ATTA stand. We are collaborating on this with our two regional initiatives - the Via Dinarca Alliance and the Western Balkans Geotourism Network, which will be represented at ITB by 15 participants (currently confirmed). Besides the stand there will be two presentations, done by representatives of the two initiatives, to the business and public in the Adventure Hall - 1) on the Via Dinarica Trail and 2) Conservation Tourism - Bear Watching.
We will promote our region jointly, therefore all the reps will be using the attached toolkit (developed by our team) for Press Releases and Invitations. We hope for a well organized promotion, but more importantly to attract more buyers of our regional tours.
Last but not least, the Via Dinarica Alliance and Balkanvibe (https://www.balkanvibe.com/) will be giving away two free hiking trips - https://balkanvibe.leadpages.co/free-trip-through-the-balkans/.