Today, REG in coordination with the Serbian Chamber of Commerce and Industry and the Council for the Development and Promotion of food processing industry under the Ministry of Agriculture and Environmental Protection of Serbia is organizing presentation and B2B event between UNIVEG /GREENYARD Group and leading companies from Serbia producing fresh and frozen fruits and vegetables.
Opening speeches by the representatives from the Ministry of Agriculture and from the Chamber of Commerce welcomed the efforts of USAID REG Project to enable direct contact with one of the biggest and most relevant importer and distributor of fresh and processed fruits and vegetables in Europe. They presented the general prospects for supplying from Serbia and encouraged companies to use this opportunity for establishing new export deals.
UNIVEG’s Regional Representative for South East Europe and Procurement & Trade manager for frozen fruits and vegetables from Univeg Pinguin from Belgium head office presented the holding and its network of distribution centers in Poland, Bakker in Czech Republic, Munich, Vienna etc. They provided full overview of the requirements for suppliers in terms of quality and food safety standards, traceability, shared their concept on export programs for long term partnership.
The presentation is followed by direct B2B meetings where more than 20 companies from Serbia producers of fresh and frozen fruits and vegetables, have a chance to discuss products specification, packaging and shipping dynamics during the season. Based on the interest and capacity of selected Serbian companies for entering into programmed supply for UNIVEGs network, REG will schedule follow up meetings with UNIVEG representatives at Fruit Logistica Trade fair in February as well as plan to coordinate on-site visits for UNIVEGs purchasing managers before the forthcoming season.
*UNIVEG/GREENYARD Group (Belgium) www.univeg.com, https://greenyard.group/en is the largest importer and distributor of Fruits and Vegetables (F&V) in EU. UNIVEG/GREENYARD Group serves a global customer base, across 6 continents and has a network of 32 distribution centers in Europe. Their F&V business of 2.8 bill. Euro covers the entire value chain in the F&V Category for supermarkets. Every day around 1600 UNIVEG trucks deliver F&V to the retailers’ warehouse or individual stores of Tesco, ASDA, Bila, Aldi, Albert Hein, Peni Market, Lidl, Biedronka, Delhaize and many more throughout EU.