REG started the implementation of B-REDI Competitiveness Acceleration Program Activity for Agriculture and Food Processing in Albania.
The first training, Module 1 was organized today in Tirana in cooperation with the local partner CBS. Participating companies were equipped with tools for structured Marketing planning, how to select markets, analyze potential, establish export objectives and define key competitive advantage for the target markets.
The Program targets primarily SECOND TIER (3-10 years old) and relatively inexperienced AG SMEs in accessing international markets with some participation of well-established companies that have export growth potential. It will offer a long term assistance (6 months) composed of 2 training Modules paralleled with “one-on-one” tailored technical assistance to selected 10 + 10 companies.
The Competitiveness Acceleration Program will result in each company developing its own Strategic Export Marketing Plan, improving internal capacity for analyzing and approaching markets and increase readiness for establishing linkages with regional and international buyers, particularly in EU.